For a complete list of the over 90 books, papers, and articles I have written, click here.
Many of our books have been translated into foreign languages, including Chinese, Japanese and Russian.
Strategies for Implementing Integrated Marketing Communication
The forerunner of our new Strategic Integrated Marketing Communication book, and still available, it offers practical insights into successfully implementing IMC, and provides a number of tools to help do it (recently translated into Korean).
Advertising Communication and Promotion Management
For 15 years the leading graduate text in ad management, this book takes theory to practice (recently translated into Japanese and Chinese).
Marketing Research That Pays Off
A series of 14 cases of how research, when integrated into the decision process, really contributes to marketing decisions that pay off.