Strategic Integrated Marketing Communications
The third edition of my Strategic Integrated Marketing Communications book from Butterworth-Heinemann publishing. Considered by many the best available book on the subject, it not only makes an excellent textbook for courses in IMC, but also offers practical insights for managers to successfully implement IMC.
Click here for more information about Strategic Integrated Marketing Communications, or on the title or ISBN number to find it online at Amazon.com.
Strategic Advertising Management
The sixth edition from Oxford University Press that looks at advertising and other marketing communication within a clear strategic framework, providing insight for both students and markets.
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Strategic Brand Management
The fourth edition of our Strategic Brand Management book from Oxford University Press. Click here for an overview of the book, or on the title or ISBN number to find it online at Amazon.com.
Marketing Communications: Objectives, Strategy, Tactics
Marketing Communications: Objectives, Strategy, Tactics is a thoroughly revised edition of the 1997 Rossiter and Percy text Advertising and Promotion Management, providing a comprehensive look at communication theory and practice.
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For a complete list of the over 90 books, papers, and articles I have written, click here.
Many of our books have been translated into foreign languages, including Chinese, Japanese and Russian.
Strategies for Implementing Integrated Marketing Communication
The forerunner of our new Strategic Integrated Marketing Communication book, and still available, it offers practical insights into successfully implementing IMC, and provides a number of tools to help do it (recently translated into Korean).
Advertising Communication and Promotion Management
For 15 years the leading graduate text in ad management, this book takes theory to practice (recently translated into Japanese and Chinese).
Marketing Research That Pays Off
A series of 14 cases of how research, when integrated into the decision process, really contributes to marketing decisions that pay off.