I am a marketing and communication consultant and visiting professor with appointments at several leading international business schools.
With over 40 years of experience in both the marketplace and academic world, I am able to apply the latest thinking to your problems in ways that are understandable and lead to results.
- Visiting Professor, University of Oxford, Copenhagen Business School and Luiss Business School, Rome, and International Consultant in Marketing Communications and Brand Strategy.
- In demand speaker, consultant and seminar leader.
- Author or coauthor of several leading books in the areas of marketing strategy and advertising theory, including what have been the leading graduate school texts in advertising for the last 25 years.
- Authored and co-authored over ninety books, papers and articles which have been translated into many foreign languages, including Chinese, Japanese and Russian.