All Books 2017-03-07T17:39:13+00:00

All Books


Strategic Integrated Marketing Communications
ISBN: 978-0-415-82209-1

The second edition of my Strategic Integrated Marketing Communications book from Butterworth-Heinemann publishing.  Considered by many the best available book on the subject, it not only makes an excellent textbook for courses in IMC, but also offers practical insights for managers to successfully implement IMC.

Click here for more information about Strategic Integrated Marketing Communications, or on the title or ISBN number to find it online at Amazon.com.




Strategic Advertising Management
ISBN: 978-0-19-870365-5

The fifth edition from Oxford University Press that looks at advertising and other marketing communication within a clear strategic framework, providing insight for both students and markets.

Click here for more information about the book, or on the title or ISBN number to find it online at Amazon.com.


For a complete list of the over 90 books, papers, and articles I have written, click here.


Many of our books have been translated into foreign languages, including Chinese, Japanese and Russian.


Strategic Brand Management
ISBN: 978-0-19-870420-1

The third edition of our Strategic Brand Management book from Oxford University Press. Click here for an overview of the book, or on the title or ISBN number to find it online at Amazon.com


For a complete list of the over 90 books, papers, and articles I have written, click here.


Many of our books have been translated into foreign languages, including Chinese, Japanese and Russian.

Strategies for Implementing Integrated Marketing Communication
ISBN: 0-8442-3583-0

The forerunner of our new Strategic Integrated Marketing Communication book, and still available, it offers practical insights into successfully implementing IMC, and provides a number of tools to help do it (recently translated into Korean).


Advertising Communication and Promotion Management
ISBN: 0-07-053943-X

For 15 years the leading graduate text in ad management, this book takes theory to practice (recently translated into Japanese and Chinese).


Marketing Research That Pays Off
ISBN: 1-56024-949-8

A series of 14 cases of how research, when integrated into the decision process, really contributes to marketing decisions that pay off.