• Click here for more information about the Strategic Advertising Management, or on the title or ISBN number on the right to find it online at Amazon.com
   
• Click here for a complete list of the over 80 books, papers, and articles I have written.
   
• Our next book, Strategic Brand Management, is due out from Oxford University Press in early 2006, and a new international IMC book is due out in early 2007.

• Many of our books have been translated into foreign languages, including Chinese, Japanese and Russian.

Strategic Advertising Management
ISBN: 0-19-927489-4

A new book from Oxford University Press that looks at advertising and other marketing communication within a clear strategic framework, providing insight for both students and markets.

Considered by many the best available book on the subject, offering practical insights into successfully implementing IMC and tools to help you do it (recently translated into Korean).

For 15 years the leading graduate text in ad management, this book takes theory to practice (recently translated into Japanese and Chinese).

A series of 14 cases of how research, when integrated into the decision process, really contributes to marketing decisions that pay off.