I am a marketing and communication consultant and visiting professor with appointments at several leading international business schools.

With over 35 years of experience in both the marketplace and academic world, I am able to apply the latest thinking to your problems in ways that are understandable and lead to results.

Learn more about my background and some of the people I have helped, including organizations and companies like NASA and Interbrew
 
Learn about some of the tools I have developed that help managers build strong brands
 
Learn about the custom seminars and workshops I have recently offered to provide managers with techniques and thinking to help them do a better job
 
Learn about articles I have published that will help you build strong brands and apply some of the latest insights from neuropsychology for more effective advertising
 
Learn about some of my books that will stimulate your thinking and help you become better at what you do, including the newest, Strategic Advertising Management
 
Take my online course "Building a Purchase Decision Matrix"

 

Read about our new book
Strategic Advertising Management,
Second Edition, from
Oxford University Press